Inspired by Imperfection
Roo. started out of a passion for the raw, imperfect beauty of nature. It is this beauty that teaches us to love our own imperfections.
Each piece is hand-carved and cast using the ancient art of lost-wax casting, a process that preserves every organic texture and form carved by hand. Crafted entirely from sterling silver, Roo. designs echo the shapes and rhythms of the natural world, creating a sense of harmony and connection with the earth.
Roo. pieces are produced slowly and with care, creating a wearable work of art meant to be cherished for generations.
Riley Broughton
As founder and designer, Riley first began experimenting with jewelry in her first-year dorm room, transforming simple sketches into tangible pieces of art. What started as a hobby quickly evolved into a passion for the meticulous, hands-on process of wax carving and silver casting.
Roo. is more than a brand; it’s a reflection of Riley’s lifelong creativity and curiosity. The name “Roo” comes from her childhood nickname, a reminder to stay playful, grounded, and true to herself throughout the journey.
Today, she continues to embrace that same care and intentionality in every design. Each piece by Roo. carries her belief that imperfection is its own kind of beauty, a philosophy shaped by both the natural world and her own creative roots.